Digital Marketing Executive
HOME BASED - this role will require occasional travel
Salary £27,000 - £30,000 DOE + benefits packageApply Now
About the role
Digital Marketing Executive
Full-Time – 35 hours per week
Salary £27,000 – £30,000 DOE + benefits package (including pension, 25 days paid holiday per annum and bank holidays plus 3 days for company shutdown over Christmas and New Year)
Home Based – this role will require occasional travel
It’s an exciting time to join us on our journey to help shape the next generation of engineering and manufacturing capabilities as we enter an ambitious growth phase with new opportunities and projects. We work as one team, and our people and customers are at the heart of everything we do. If you are looking for your next challenge and want to be part of a successful team making a difference by giving engineers the opportunity to change their world and ours, we would love to hear from you.
About the role
We have an exciting opportunity for a creative, diligent and analytical Digital Marketing Executive to join our friendly and creative Brand and Communications team.
Working in a small team and reporting to the Head of Brand and Communications, you will play a major role in enhancing brand awareness in the digital space. You will be responsible for enabling the Enginuity Group – including EAL – to grow and develop its brand, increase customer acquisition, engagement and retention, and help achieve commercial growth.
What you’ll be doing
As the Digital Marketing Executive, you will be responsible for planning, activating and managing campaigns and comms to our external audiences, growing our database and reputation in line with departmental and business strategy. Working with partners including City and Guilds to creatively market new and existing qualifications. You will be performing competitor analysis, benchmarking and sector persona/stakeholder development to discover opportunity and deliver competitive advantage as well as providing recommendations and executing strategies for business growth.
You will be writing creative briefs and supporting the production of engaging, image and video content across all forms of owned media, including social media, landing pages and press releases and developing lead generating opportunities including landing pages and lead magnets.
This role requires flair and creativity as well as confidence in using appropriate systems and technology, and a solid understanding of the digital landscape. It will involve building email campaigns using Dot Digital, through to PPC advertising and more traditional social media marketing, along with associated analytics capturing and reporting. All of which will support the launch and promotion of new products and help drive commercial growth.
Skills and experience required
What we’re looking for
You will have a Bachelor’s degree in Marketing, Business or related field with proven experience as a Digital Marketeer or similar role. You will be skilled at B2B, B2C, SEO, SEM, Content Marketing, Email Marketing, Social Media Marketing, Advertising (including PPC), Direct Mail and Events. You will have graphic design abilities, excellent creative, analytical, organisational, project and time management skills with an eye for detail and ability to deliver multi-channel campaigns to tight deadlines.You will have excellent written and verbal communication skills, be customer focused and proficient in Microsoft Office.
Other skills which would be desirable however not needed to apply for the role
Working for Enginuity Group/EAL
We offer a supportive work environment and a comprehensive benefits package. We pride ourselves on being an inclusive place to work for all our colleagues and we want everyone to feel valued and that they can be themselves at work.
• Competitive salaries
• A defined contribution pension of 4.5% employer contribution
• 25 days paid holiday (increasing with service to 27 days)
• 3 paid days for company shutdown over Christmas and New Year
• Life assurance of 2x your salary
• Paid membership of a professional body
• Wellbeing programmes, access to a free wellbeing website and app
• Paid time off to volunteer in your local community/charitable causes
• A comprehensive discounts and benefits scheme with many retailers
• Maternity, paternity, shared parental, adoption and dependant leave
• Access to training and development opportunities
Enginuity is changing the world – well sort of. Home to EAL, the Awarding Organisation for Engineering and Manufacturing qualifications, we are proud of our long and successful history of leading and shaping skills in the engineering and advanced manufacturing sector. As a trusted partner to individual engineers, educators and engineering employers, using unmatched industry expertise and data, we create practical solutions to workforce skills challenges so that engineers can change their world and ours.
We’re unable support UK relocation or to sponsor a visa for this role.
Depending on the volume of applications, the closing date for this position may be extended or brought forward.