Stronger Stories, sponsor of the Energy Revolution Innovation Award
Behavioural psychology shows that if the facts don’t fit the story we want to believe, we ignore the facts.
Yet in business we like to think that sharing the facts about a product, service or strategy, will attract customers, secure partners and convince our employees to change behaviour.
For hundreds of thousands of years stories have been key to how we construct our identities, decide what to believe, and share these things with the others. But today storytelling is the business skills we most underrate.
Stronger Stories focuses on understanding how stories influence behaviour in 7 areas:
- Celebrating clean innovation
- Opening access to education
- Breaking the taboos standing in the way of personal wellbeing
- Making sustainable lifestyles desirable
- Opening opportunities through diversity and inclusion
- Revealing the true value of nature
- Building community resilience
We then share that knowledge with organisations, so they can use storytelling to accelerate change and growth.
We’ve worked with the Greater London Authority; the UK government’s innovation agency Innovate UK; the United Nations Development Programme; global engineering, procurement and construction company Black & Veatch; world-leading research publisher Wiley; Wagamama; City & Guilds Group; WorldSkills and Enginuity.
Our Clean + Cool programme for entrepreneurs with a clean or sustainable innovation, has helped 120 early-stage businesses go on to secure over £370m in funding by telling a stronger story about their technology.
We’ve been invited to share our insights on storytelling for growth at the All Energy Show, the CleanTech Forum in San Francisco and Sustainable Brand Copenhagen.
We help organisations create powerful campaigns. Telling stories effectively through your communications helps customers, partners and employees understand what an organisation really feels and means.
We also teach employees how to tell others about the journey of change that a business is going on – in the conversations they have, both internally and externally.
Employees are your secret weapon when you want to bring people along with your business. Empowering employees to tell your story can benefit your organisation in several ways:
- 84% of people value information from people they know above all other forms of communication
- Employee content Is re-shared 24 times more than content posted through official social media channels
- Meaningful work is the single largest contributor to a positive employee experience
- Employers with high employee engagement scores show higher productivity
- Engaged employees have a better understanding of customer needs and generate more creative ideas
The culture of your organisation is created by the conversations that happen within it. So whether you want to adopt more sustainable practices, encourage continual learning, or open business opportunities through diversity and inclusion; creating storytellers within your business can change attitudes and actions.
If you want to influence the behaviour of consumers, businesses or employees, telling a stronger story is key to your success.