Why engaging with support networks matters to encourage more women and girls into STEM apprenticeships

Children and young people are influenced by what goes on in their home and close community. Parents, carers – or other adults in a household – are normally key influences at an early age, so it is crucial to ensure that they are not reinforcing outdated stereotypes that could limit girls’ aspirations.

Research from the Careers and Enterprise Company in 2021 found that by talking directly with students, their teachers and support networks about different pathways into their business and sector, employers increased awareness, work readiness, and the number of applicants, particularly from under-represented groups.

Discussions with parents

According to the Youth Voice Census 2023 Report, 73.6% of young people turn to parents or guardians for career advice so engaging them in conversations about STEM apprenticeships is crucial for challenging misconceptions, and especially the idea that apprenticeships are a lesser option than university. Many are not aware of the high-quality training, career progression, and earning potential that STEM apprenticeships offer, so by providing clear information and success stories, employers can help parents see apprenticeships as a valuable and respected pathway, empowering them to support and encourage their daughters/girls in their care to explore STEM careers.

Preparing teachers and educators

According to data from the Science Education Tracker 2023 edition, girls are more likely to seek careers advice from teachers than boys (47% compared to 42%). A study reveals 85% of STEM teachers saying they would recommend a career in engineering, and there's an even split of teachers saying university and apprenticeships are the best route into engineering. Increasing and ongoing industry awareness among teachers through CPD and knowledge sharing can help them to better guide students towards the various pathways and skills needed to succeed in STEM.

Engagement with community groups

Engaging with local community organisations such as charities, sports clubs, or youth centres can help reach a diverse range of individuals who might not otherwise have access to employers or career guidance. These connections create valuable opportunities to raise awareness of STEM apprenticeships and inspire those who may not have considered them.

Create a more informed and supportive network for young women considering STEM careers by actively engaging with parents, schools, and careers services. This holistic approach helps address knowledge gaps, challenge stereotypes, and increase the number of young women pursuing STEM apprenticeships. This in turn strengthens the talent pool in STEM fields, helping to close the gender gap in these vital industries.