How to attract STEM role models

Role models, especially those who are apprentices themselves, can play a pivotal role in shaping the career paths of young professionals. Creating a small but committed group of role models within your organisation can have a profound impact on encouraging more women and girls to pursue STEM careers.

Why role models matter in STEM

Relatable role models can be especially powerful in breaking down barriers for girls considering STEM fields. Research demonstrates that the representation and visibility of successful women in STEM significantly impact girls' aspirations and career choices.

• Breaking stereotypes: A number of studies showed that girls who know or see women working in STEM are more likely to consider STEM careers themselves, demonstrating the importance of relatable figures in changing perceptions. (Advancing women’s representation and opportunities in STEM fields through exposure to role models - J-PAL)
• Building confidence: Role models help break down self-doubt and build confidence by showing young women that success in STEM is attainable, and that there are others just like them who want a career in STEM.
• Providing realistic pathways: Role models can offer practical guidance and insight into STEM careers. By sharing their own experiences, role models can demystify career paths, from apprenticeships to advanced degrees.

Research conducted by WISE found that:

• The number of girls interested in STEM across Europe, on average, almost doubles when they have a role model to inspire them.
• 41% of girls with role models report an interest in STEM subjects, compared to 26% of girls without a role model.
• 51% of girls with a role model can imagine a future career in STEM. (A mentor like me: helping girls to thrive in STEM subjects — Tassomai)

Engineering UK research into role models found:

• Role model backgrounds: How effective a role model is can depend a lot on their background and experiences. Students often connect better with role models who have had similar experiences or come from similar backgrounds, but they don’t have to be the same gender to make a difference.
• Long-term impact: Building a lasting relationship with a role model usually has more impact than just a one-time meeting. Creating longer-term connections allows for more in-depth conversations, and can really influence students' career goals over time.
• Communication style: It’s important for role models to interact with students in an age-appropriate way. Using language and examples that resonate with students at their experience and attainment level can make a big difference.
• Near-peer role models: It can be especially motivating for students to interact with people who are just a bit older, like current apprentices or young professionals. They’re often more relatable, and students can envision themselves in similar roles just a few years down the line.
• Honesty about challenges: The best role models aren’t just about showcasing their achievements—they also talk about their struggles and setbacks. This honesty helps students understand that facing challenges is a normal part of the journey and that perseverance is key.

Support for your role models

Help prepare your role models for engagement activities like talks and workshops with the variety of resources available from networks such as the STEM Ambassador Network. Their handbook contains details of an e-learning module to enhance role models' skills and understanding, as well as a DBS (Disclosure and Barring Service) check (PVG check in Scotland). Structured frameworks like this can help role models to feel more confident and supported in their mission.

Sign up as a STEM role model

If you want to get involved in STEM outreach as a role model, but aren’t sure where to start, find more information on the below programmes at their respective websites.

Supporting Stemettes

The Stemettes organisation runs a volunteer scheme to get people helping with a variety of events and roles. From judging entries at a competition to delivering keynote speeches at industry events, there’s a variety of opportunities available in many different settings.

Find out more: Volunteer With Us - Stemettes ®

Tech We Can Champions

Tech We Can offers roles to willing volunteers as STEM ambassadors, who will receive access to educational resources for sharing with classes either in person or virtually. You’ll get all the training you need to work with young people, plus a free DBS check.

Find out more: Champions - TechSheCan

Next: Find out how to build the support networks women and girls can use to succeed in STEM.