Top tips for STEM outreach for schools
Identify key contacts
Find the right member of staff to approach—this could be the head teacher, head of science, the Chair of Governors, or head of careers. School websites, social media, and local networks can help you identify the best contact.
Try to avoid busy periods
Schedule contact so it doesn’t clash with the start of the academic year or any exam periods. You can find details of exams and school term times on local council websites and on school websites.
Make a personal connection
Once you have identified the right contact, reach out directly. A phone call or letter can be more effective than email for making a personal connection – you can always follow up with an email later. See our sample letter for help.
download sample letter
Be clear what you can offer
Outline what you can offer them, such as specialist knowledge about skills needed in the industry, and opportunities and pathways for learners, including apprenticeships. You may also offer interactions with relatable role models or a tour of your facilities. It’s also good to highlight any opportunities for Continuous Professional Development (CPD) for staff and careers leads to gain deeper insights into STEM careers.
Maintain the relationship
Get familiar with the school’s calendar, understand their scheduled events and the national campaigns they support. Explore ways you could assist with their future planning and think about whether they can include your business in their programming for the following year.
